what is permanent makeup?

Semi-permanent makeup (also called cosmetic tattooing or micropigmentation) is a beauty treatment where pigment is implanted into the skin to enhance facial features. It’s designed to last longer than regular makeup but isn’t completely permanent like traditional tattooing.

How it works

A fine needle is used to place pigment into the upper layers of the skin. The results typically last: 3-5 years for most procedures, sometimes longer depending on skin type, sun exposure, skincare products, and lifestyle.

Benefits

• Saves time getting ready

• Helps create fuller brows or more defined features

• Useful for clients with sparse or no hair, allergies to makeup, or vision/mobility issues

Things to know

• There’s a healing period of 4 weeks

• Colour fades gradually over time

• Touch-ups are often needed every 12–24 months

• Results depend heavily on the artist’s skill and clients following their aftercare